Why You Should Use Pamphlet Printing as a Marketing Tool
Even with the rise of digital marketing, pamphlet printing is still a highly effective form of marketing. Pamphlets are easy to produce, low cost and simple to distribute. They help relay details about your business and services in a quick and digestible way. In addition, the design and details on products and services makes them a readily collectable item that you can easily pass on to other potential clients. Therefore, here are some ways that you can use pamphlet printing to promote your own business.
Reasons to Use Pamphlet Printing
- Pamphlets are eye catching and quickly draw the attention of potential clients. This is very useful for new and emerging businesses with tight budgets.
- Compared to newspaper and magazine advertising pamphlets are much more cost effective. In addition, they are not competing for attention with other promotions.
- As you will focus your pamphlet on the products and services your business provides you can make the content as informative and interesting as you want.
- Pamphlets are versatile enough to promote nearly any type of product or service available. In addition, their format allows you to use them in any number of venues.
- Pamphlet printing is more cost effective due to discounts offered with bulk printing. The more prints ordered, the lower the cost per pamphlet.
- In terms of marketing campaigns, pamphlets are one of the most effective ways of interacting with potential clients and generating leads.
- While email and online marketing have their uses, people still find printed pamphlets a much easier form of advertising to read.
What Makes A Pamphlet Effective?
In order to have a successful pamphlet printing campaign, you should include these details:
- Eye catching graphics – Graphics can be formatted to fit the size and format of any brochure. As such, you should design them to entice the audience as well as inform them.
- Informative details – Certain details like charts and graphs can highlight useful details for your audience. Maps are useful to help clients find your store, and even photos of your store and sales team can add appeal.
- Promotions – Pamphlets are the perfect format to include coupons for discounts or details on sales. This is a great way to attract new clients looking for a bargain.
- Bulk orders – Pamphlets are low cost compared to other forms of advertising, and the more you order the lower the price per piece.
- Location – There are many venues that pamphlets work well in, but the best examples are probably trade shows, as part of media kits or directly mailed to clients.
Here at Reed Digital we print a wide range of booklets and pamphlets in any format you desire. To find out more about our booklet printing services we invite you to view our online store today or contact our friendly team for more information. For high quality printing services speak with us at Reed Digital today.