How Digital Printing Has Evolved Over The Last 15 Years
The digital printing industry has changed a lot over the last 14 years, and it’s as alive as ever. We’ve been operating as Reed Digital Ltd since 2006, and before that we were known as Reed Reprographics. There’s been a lot to learn about digital printing over the last 14 years; in this blog, we’ll have a look back at how it has evolved and maintained its importance in the printing industry.
We all know that the internet has changed the world in the last couple of decades, and how consumers and companies have embraced this new technology; this, along with digital cameras and smartphones, have had a huge impact on digital printing. The printing industry has had to constantly evolve to keep up with this tech. One of the most important adaptions is the rise in digital printing services, which have ensured that printing providers have kept up with what customers need in the increasingly digital world.
Traditional methods are still used a lot for certain things, but digital printing has brought about so many benefits for both individual customers and large customers that it has ensured it’s popularity. Digital printing has evolved to offer:
- Faster printing speeds. Traditional printing methods produce great copies but take a lot of time to prep and print. Digital printers massively speed up the process, with a simple procedure of sending or uploading an image file to be printed. This actual printing process is also much faster, taking less than 30 seconds in most cases. Large orders can be quickly printed in bulk, so time is saved whether you’re printing a few photos or an entire set of promotional materials.
- Low costs. Digital printing doesn’t need as much preparation, so costs are a lot lower than traditional methods. There are fewer materials needed and much shorter turnaround times, making it the most cost-effective choice for both small and large printing projects.
- A wider choice of materials. Digital printing also offers the benefit of a wider choice of materials and surfaces. Different surfaces, like cotton or vinyl, offer unique looks and finishes for your prints that make them stand out and adaptable to plenty of uses.
The rise of digital photography
Digital photography has had a massive effect on the digital printing industry, being one of the biggest causes of its evolution over the years. The first consumer digital camera was released in the early 1980’s, but it wasn’t until the late 90’s to early 2000’s that they were widely used, thanks to a higher number of megapixels and a more affordable price. With the 2003 release of the first affordable digital SLR camera by Canon, and mobile phones featuring cameras a few years after, digital photography was ubiquitous. The printing industry had to adapt.
It did so by offering digital printing services to consumers and businesses that needed everything from their personal photos to their promotional materials printed quickly, with high quality, and on a choice of materials.
Since 2006, customers throughout Ipswich and the surrounding area have had their digital printing needs met by us at Reed Digital. From brochures and flyers to postcards, to architect plans, both individual customers and local businesses have benefited from the fast printing speeds, cost effectiveness, and huge variety of options that we offer with our digital printing services.