5 Steps to Printing the Perfect Custom Brochure
Custom brochure printing is a popular tool to market your products and services. What should good custom brochure printing look like? Here are our top 5 tips.
Considering your marketing strategy
Your marketing strategy is how you present your products and services to the public. This should convince your target market that they need what you are offering and anchor the customer into a relationship with your company. Custom brochure hire printing can play a key role in conveying messages such as, “this is what we do, we know you would benefit from our services so please contact us today”. Custom brochure printing should deliver your marketing strategy by reinforcing the message with pictures and detailed information.
Maintaining a consistent message
It is crucial to maintain a consistent message. You must know what your brand image is and how you want to convey that to customers through customer brochure printing. A mission statement is a good starting point. It should encapsulate, concisely, what you are about. Take the mission statement of Steinway pianos: “To build the best pianos possible.” That has worked for them since 1865. The statement is in a very prominent position in their customer brochure which then takes an in-depth look at the product. Once you know what your message is, you should keep putting it out there using brand guidelines.
Adhering to brand guidelines (including imagery)
Your brand identity is the way your company wants to be perceived. Brand assets relate to how you are going to present your brand identity, so that no matter what the product or service is, the public knows instantly who they are dealing with. Brand guidelines establish the rules relating to how you will present your brand in terms of company logo, typeface, photo resolution, colour scheme, etc. Keeping that same look in all your marketing materials, business cards, flyers and on your website at all times is crucial in establishing your brand.
The finish and quality of paper you are using
Custom brochure printing is a specialist field: don’t do it yourself. You should aim to use the best materials you can afford. The specifics of how you put your brochure together will depend to some extent on the goods or services being marketed and the customer base you are aiming at. Printers, copywriters and brochure photographers will work together, advise you on the best type of paper to use and create a product that meets your needs.
Distributing your brochures
You should use every means you can to put your brochure in front of the people it is aimed at. How you do this will depend on the size and locality of your business, what you are marketing and inevitably your budget.
Direct mail
Once you know who you want to send your brochure to, direct mail is a very effective, if somewhat expensive, way of doing it.
Send your brochure out with every order
If the customer is paying the package and postage on orders, adding a brochure is a cost-effective way of keeping their relationship with you going.
Distributing by hand
Distribution by hand works when you are marketing to people in your local area. You could even do this in tandem with other local businesses that have a product related to yours, so that you share the work load.
Leaning on Friends
Another way to distribute your brochure is to locate local businesses and institutions that would be happy to display a copy in their foyer or reception.
Reed Digital can offer custom brochures to suit the needs of your business. Please contact our team today to find out more about the options available to you.